Consumers have ability to make a huge impact to the whole agriculture while choosing their source of food. An important part is not only healthy and nutritious diet, but also choices to have healthy soil, safe biodiversity, well managed recourses, etc. Only good reliable knowledge of the topic might help make informed decisions and form abilities to influence the market. Consumer’s voice is an important part in the transition to agro-ecology and it has to be heard. Agro-ecological knowledge hub seeks to help consumers reach that level of knowledge with providing science-based information.